A crashed website is a nightmare for your business.
Every second your website is down, your business is harmed. Here are just a few of the consequences of a crashed website:
- Your search engine rankings are affected (Google punishes website downtime)
- Potential investors and partners and lose confidence in you and your brand
- Every second your website is down can cost you revenue
Even huge companies suffer website downtime. Last year, Facebook went down for about 12 hours. Using their 2019 financials as a baseline, this would have cost them around $90m pro-rata in lost revenue!
So as a business owner it’s essential that you understand why websites sometimes go down. It’s also crucial to discover straight away that your website has crashed, so you can fix the problem.
5 Causes Of A Crashed Website
Here are five of the more common ways things that can cause your website to go down:
1 – Plugins & Extensions
If you use a CMS like WordPress, you’ll probably have lots of plugins attached to your site. Any of these can be corrupted, outdated and buggy. Sometimes this only manifests as a problem when you update your theme.
2 – Hosting Provider
Anything that affects your hosting provider can end up affecting your website. This includes scheduled maintenance that takes your site offline. It could also be a sudden spike in traffic or even severe weather.
3 – DDoS
A Distributed Denial of Service attack occurs when a hacker tries to overload your website with a flood of traffic. They can be extremely hard to prevent without a professional website security service.
4 – DNS Connection
Domain Name System (DNS) is how web addresses are converted into a format that computers can read. If the connection is slow, or the nameserver is misspelled at your domain register, your website can crash as a consequence.
5 – Malware
Defined by Wikipedia as: “any software intentionally designed to cause damage to a computer, server, client, or computer network… or secretly act against the interests of the computer user”. Malware can also cause your website to be blacklisted by Google.
How Can Uptime Monitoring Prevent a Crashed Website?
Although strong website security is crucial to your business, as the Facebook example shows no business can ever expect 100% uptime.
The key is to find out exactly when your website goes down, so you can fix the problem as soon as possible. As long as you get your website back up and running quickly, you shouldn’t notice any long-lasting effects.
CyberAlpha’s Uptime Monitoring service continually monitors your website and lets you know immediately if it goes offline. You don’t have to worry that your website might have crashed. You have complete peace of mind that our cybersecurity experts are watching!
We offer three different cybersecurity packages for all budgets. Depending on the service you choose, we’ll scan your website as often as every minute. You can cancel, upgrade or downgrade at any time, and all plans come with a free 14 day trial.
If your website is down, or you’d like to ask us anything about managed website security, please get in touch.